{"id":241813,"date":"2024-08-02T09:53:39","date_gmt":"2024-08-02T07:53:39","guid":{"rendered":"https:\/\/www.akidel.io\/?p=241813"},"modified":"2024-08-17T01:45:43","modified_gmt":"2024-08-16T23:45:43","slug":"entreprise-americaine-souhaitant-trouver-de-nouveaux-partenaires-europeens-business-case","status":"publish","type":"post","link":"https:\/\/off.akidel.io\/en\/entreprise-americaine-souhaitant-trouver-de-nouveaux-partenaires-europeens-business-case\/","title":{"rendered":"Entreprise am\u00e9ricaine souhaitant trouver de nouveaux partenaires europ\u00e9ens &#8211; Business Case"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f22525&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb123deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ea1c1c 0%|#ff3030 100%\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_image_height=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbcenter_right\u00a0\u00bb background_enable_mask_style=\u00a0\u00bbon\u00a0\u00bb background_mask_style=\u00a0\u00bbdiagonal-pills\u00a0\u00bb background_mask_color=\u00a0\u00bbrgba(255,58,58,0.52)\u00a0\u00bb background_mask_transform=\u00a0\u00bbinvert\u00a0\u00bb background_mask_size=\u00a0\u00bbcover\u00a0\u00bb custom_padding=\u00a0\u00bb130px||88px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb49px||29px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb84px||40px||false|false\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Fond-hero-mobile-2.png\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb background_image_width_phone=\u00a0\u00bb100%\u00a0\u00bb background_image_height_phone=\u00a0\u00bb100%\u00a0\u00bb background_position_phone=\u00a0\u00bbbottom_right\u00a0\u00bb background_horizontal_offset_tablet=\u00a0\u00bb0%\u00a0\u00bb background_horizontal_offset_phone=\u00a0\u00bb-80px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb86%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; module_class=\u00a0\u00bbds-vertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb4.5vw\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb54px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><strong>Entreprise am\u00e9ricaine (appartenant au groupe HootSuite) souhaitant trouver de nouveaux partenaires europ\u00e9ens &#8211; Business Case<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>Ce business case inclut une mention de confidentialit\u00e9. Nous ne pourrons donc pas d\u00e9voiler le nom exact de l&rsquo;organisation ou toute information qui permettrait de la reconna\u00eetre.<\/em><\/p>\n<p><em>Pour toutes vos questions, vous pouvez <strong><a href=\"mailto:contact@akidel.io\">nous contacter directement. <\/a><\/strong><\/em><\/p>\n<p><em>Si vous \u00eates dans le m\u00eame contexte que cette entreprise, nous pouvons vous aider en d\u00e9ployant la meilleure recette adapt\u00e9e \u00e0 votre situation et \u00e0 vos ambitions.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<h3><span style=\"text-decoration: underline; color: #ffffff;\"><strong>R\u00e9sultat de l\u2019accompagnement :<\/strong><\/span><\/h3>\n<h3><strong>+3 Nouvelles agences partenaires recrut\u00e9es (la plus grande agence Magento en France)\u00a0<\/strong><\/h3>\n<h3><strong>+300 contacts \u00e9tablis avec les d\u00e9cideurs cibles<\/strong><\/h3>\n<h3><strong>+Mesure, analyse et d\u00e9finition de la strat\u00e9gie terrain \u00e0 adopter en Europe pour 2023\/2024<\/strong><span style=\"font-size: 16px;\">\u00a0<\/span><\/h3>\n<\/blockquote>\n<blockquote>\n<h3><span style=\"text-decoration: underline;\"><strong>Formulation du besoin par le Global Head of Sales de l&rsquo;entreprise :<\/strong><\/span><\/h3>\n<h3><em>\u201cNotre entreprise travaille beaucoup avec des partenaires. Nous aimerions enclench\u00e9 le recrutement de notre r\u00e9seau partenaires en Europe, en utilisant la m\u00eame strat\u00e9gie utilis\u00e9e au Canada et aux USA<\/em><\/h3>\n<h3><em>Nouer la relation avec de nouveaux partenaires europ\u00e9ens sans \u00eatre physiquement sur le terrain dans un premier temps.\u201d<\/em><\/h3>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb||-90px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Contexte client :<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Notre client est une entreprise internationale sp\u00e9cialis\u00e9e dans le marketing digital et la relation conversationnelle via les m\u00e9dias sociaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre interlocuteur est le directeur global des partenariats de la marque dans le monde.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir nou\u00e9 un r\u00e9seau de partenaires solide en Am\u00e9rique du Nord, notre client aimerait d\u00e9sormais s\u2019implanter en Europe et y cr\u00e9er son r\u00e9seau de partenaire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En commen\u00e7ant par la France.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons convenu donc de la mise en place d\u2019une premi\u00e8re campagne AKIDEL \u201cA vos c\u00f4t\u00e9s\u201d avant d\u2019\u00e9tablir un plan marketing et commercial moyen terme.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ceci nous a permis de nous mettre en confiance, d\u2019enclencher une action de prospection simple et rapide et surtout de notre c\u00f4t\u00e9 collecter toutes les informations n\u00e9cessaires \u00e0 notre projection et notre performance dans la dur\u00e9e.\u00a0\u00a0<\/span><b><\/b><\/p>\n<p><b><i>Ce business case inclut une mention de confidentialit\u00e9.\u00a0<\/i><\/b><\/p>\n<p><b><i>Pour toutes vos questions, vous pouvez nous contacter directement.\u00a0<\/i><\/b><\/p>\n<p><b><i>Si vous \u00eates dans le m\u00eame contexte, nous pouvons vous aider en d\u00e9ployant la meilleure recette adapt\u00e9e \u00e0 votre situation et \u00e0 vos ambitions. <\/i><\/b><\/p>\n<h2><b>OBJECTIFS de l\u2019accompagnement<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Acquisition de nouveaux partenaires tr\u00e8s rapidement<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Quel canal d\u2019acquisition est le plus pertinent : Email ? LinkedIn ? T\u00e9l\u00e9phone ?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Automatiser cet aspect commercial et marketing de notre client sur la dur\u00e9e<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span style=\"font-weight: 400;\">L\u2019univers de notre client, solution de marketing automation et outil technologique de vente ecommerce et de gestion des donn\u00e9es est un march\u00e9 tr\u00e8s concurrentiel avec la pr\u00e9sence de solutions et de technologies locales et surtout mondiales utilis\u00e9es de plus en plus par d\u00e9faut par les \u00e9quipes Marketing et E-commerce des entreprises.<\/span><span style=\"font-weight: 400;\"><\/span><\/h3>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">1- Connexion avec l\u2019univers client, mont\u00e9e en comp\u00e9tence sur le sujet et collecte des informations n\u00e9cessaires<\/span><\/h2>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">La premi\u00e8re \u00e9tape consiste pour nous \u00e0 nous connecter avec l&rsquo;univers du client. Cela implique une compr\u00e9hension approfondie de leurs besoins, d\u00e9sirs et comportements.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Pour y parvenir, nous devons monter en comp\u00e9tence sur le sujet sp\u00e9cifique de notre march\u00e9.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Cela peut inclure des recherches approfondies, la participation \u00e0 des formations ou des s\u00e9minaires, et l&rsquo;analyse de donn\u00e9es existantes.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Nous devons collecter toutes les informations n\u00e9cessaires de mani\u00e8re exhaustive : analyse des donn\u00e9es d\u00e9mographiques, \u00e9tudes de march\u00e9, feedback client, etc. Ces informations nous permettront de d\u00e9finir des personas pr\u00e9cis et de mieux cibler nos efforts marketing.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Nous avons particip\u00e9 \u00e9galement \u00e0 deux grandes conf\u00e9rences organis\u00e9es par le client, physiquement et virtuellement, rassemblant leur plus grands clients et partenaires.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Ce qui nous a permis d\u2019\u00eatre directement dans l\u2019action, l\u2019impr\u00e9gnation compl\u00e8te et 360.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">2- Mise en place des pr\u00e9-requis et contournement des contraintes techniques li\u00e9es \u00e0 la taille et la s\u00e9curit\u00e9 num\u00e9rique de l\u2019entreprise<\/span><\/h2>\n<blockquote>\n<h2><span style=\"font-weight: 400;\">Une fois que nous avons une compr\u00e9hension claire de notre public cible, il est temps de mettre en place les pr\u00e9requis techniques !\u00a0<\/span><\/h2>\n<h3><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Cela comprend la pr\u00e9paration de l&rsquo;infrastructure technologique n\u00e9cessaire, telle que les plateformes de gestion de contenu (CMS), les syst\u00e8mes de gestion de la relation client (CRM) et les outils d&rsquo;analyse.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Il est \u00e9galement crucial que nous contournions les contraintes techniques sp\u00e9cifiques \u00e0 notre entreprise, notamment celles li\u00e9es \u00e0 la taille et \u00e0 la s\u00e9curit\u00e9 num\u00e9rique.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Cela peut impliquer la mise en place de mesures de cybers\u00e9curit\u00e9 robustes, l&rsquo;optimisation des syst\u00e8mes pour g\u00e9rer un grand volume de donn\u00e9es ou la configuration de solutions cloud pour une meilleure scalabilit\u00e9.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">3- D\u00e9roulement de la prestation en deux temps<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">La prestation se d\u00e9roule en deux temps distincts.\u00a0<\/span><\/h2>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Dans un premier temps, il est essentiel que nous testions les strat\u00e9gies et les outils choisis \u00e0 petite \u00e9chelle pour identifier et corriger d&rsquo;\u00e9ventuels probl\u00e8mes.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Cette phase pilote permet de valider les hypoth\u00e8ses et de nous assurer que toutes les parties prenantes sont align\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans un second temps, une fois la phase pilote valid\u00e9e, nous pouvons d\u00e9ployer la strat\u00e9gie \u00e0 grande \u00e9chelle. Cette phase de d\u00e9ploiement doit \u00eatre soigneusement planifi\u00e9e et ex\u00e9cut\u00e9e pour garantir une adoption fluide et un impact maximal.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">4- Ciblage : Nous mobilisons toutes les bases !<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le ciblage est une \u00e9tape cruciale o\u00f9 toutes les bases de donn\u00e9es disponibles doivent \u00eatre mobilis\u00e9es.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Il s&rsquo;agit pour nous de segmenter notre audience en groupes sp\u00e9cifiques selon des crit\u00e8res pr\u00e9d\u00e9finis tels que l&rsquo;\u00e2ge, le sexe, la localisation, les comportements d&rsquo;achat, etc<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">L&rsquo;utilisation d&rsquo;outils de marketing automation et de data analytics permet d&rsquo;affiner ces segments et de personnaliser les messages pour chaque groupe.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Un ciblage pr\u00e9cis augmente les chances de conversion et optimise le retour sur investissement (ROI) de nos campagnes.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">5- Contenus et diffusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le contenu est roi.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Une fois notre audience cibl\u00e9e, il est temps de cr\u00e9er des contenus pertinents et engageants. Cela peut inclure des articles de blog, des vid\u00e9os, des infographies, des \u00e9tudes de cas, des webinaires, etc. Le contenu doit \u00eatre non seulement informatif mais aussi align\u00e9 avec les int\u00e9r\u00eats et les besoins de notre public cible.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">La diffusion de ces contenus doit \u00eatre strat\u00e9gique.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Nous avons opt\u00e9 pour deux canaux principaux qui sont l\u2019emailing et le r\u00e9seau social LinkedIn afin de maximiser la port\u00e9e et l&rsquo;engagement.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">6- Analyse et restitution de l\u2019\u00e9tape 1<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s la premi\u00e8re phase de diffusion, il est essentiel d&rsquo;analyser les r\u00e9sultats obtenus.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Nous utilisons des outils d&rsquo;analyse pour mesurer les performances de nos contenus et de nos campagnes. Les indicateurs cl\u00e9s de performance (KPI) tels que le taux de clics, le taux de conversion, l&rsquo;engagement sur les r\u00e9seaux sociaux, le taux d\u2019acceptation des demandes de connexion et le retour sur investissement doivent \u00eatre scrut\u00e9s attentivement.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">La restitution de ces analyses permet de partager les r\u00e9sultats avec l&rsquo;\u00e9quipe et les parties prenantes, d&rsquo;identifier les points forts et les axes d&rsquo;am\u00e9lioration, et de prendre des d\u00e9cisions \u00e9clair\u00e9es pour les prochaines \u00e9tapes.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #e02b20;\">7- Enclenchement de l\u2019\u00e9tape 2<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Forts des enseignements tir\u00e9s de l&rsquo;\u00e9tape 1, nous pouvons enclencher l&rsquo;\u00e9tape 2.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Cette phase consiste \u00e0 ajuster et \u00e0 optimiser les strat\u00e9gies en fonction des retours obtenus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C&rsquo;est le moment de mettre en place des actions correctives, de tester de nouvelles approches, et d&rsquo;intensifier les efforts pour amplifier les r\u00e9sultats positifs.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9tape 2 doit \u00eatre it\u00e9rative, avec une analyse continue des performances et des ajustements r\u00e9guliers pour maintenir une dynamique de croissance et d&rsquo;am\u00e9lioration continue.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">En suivant cette strat\u00e9gie en sept \u00e9tapes, nous avons \u00e9t\u00e9 en mesure de d\u00e9velopper des campagnes marketing et commerciales tr\u00e8s efficaces pour notre client, d&rsquo;optimiser nos ressources et d&rsquo;atteindre nos objectifs de mani\u00e8re structur\u00e9e et mesurable.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>PERFORMANCES &amp; R\u00e9sultats<\/b><\/h2>\n<ul>\n<li><i style=\"font-size: 17px; font-weight: 400; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\"><span>+3 Nouvelles agences partenaires recrut\u00e9es (la plus grande agence Magento en France)\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">+300 contacts \u00e9tablis avec les d\u00e9cideurs cibles<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Mesure, analyse des donn\u00e9es et d\u00e9finition de la strat\u00e9gie terrain \u00e0 adopter en Europe pour 2023\/2024<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Conclusion sur le canal d\u2019acquisition \u00e0 adopter<\/span><\/i><\/li>\n<\/ul>\n<ul><\/ul>\n<h2>T\u00e9moignage final du client<br \/><i><\/i><\/h2>\n<p><i><span style=\"font-weight: 400;\">HEAD OF GLOBAL EXPANSION &#8211; Directeur du d\u00e9veloppement global des partenaires<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRiad Kacim est brillant, sympathique, et tr\u00e8s structur\u00e9! Son accompagnement avec Akidel est hyper efficace! L&rsquo;\u00e9quipe n&rsquo;h\u00e9site pas \u00e0 tester plusieurs approches pour g\u00e9n\u00e9rer des r\u00e9sultats concrets!\u201d<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>Si cet article vous a apport\u00e9 de la valeur, merci de mentionner le ou les points qui vous ont \u00e9t\u00e9 utiles.<\/em><\/p>\n<p><em>L\u2019objectif est de le rendre visible \u00e0 un plus grand nombre de personnes.<\/em><\/p>\n<p><em>Si vous avez des questions ou vous voulez approfondir un point, nous pouvons \u00e9changer via LinkedIn ou par mail \u00e0 contact@akidel.io<\/em><\/p>\n<p><strong><em style=\"font-size: 17px;\">AKIDEL | Agence digitale btob &amp; Outil Growth Tout-en-un.<\/em><\/strong><\/p>\n<p><strong><em style=\"font-size: 17px;\">Lille &#8211; France<\/em><\/strong><\/p>\n<p><em><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/em><\/p>\n<blockquote>\n<p><a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\"><span style=\"text-decoration: underline;\"><strong>Prenez le contr\u00f4le.<\/strong><\/span><\/a><\/p>\n<\/blockquote>\n<p><em style=\"font-size: 17px;\">#prospecter #prospectionautomatis\u00e9e #agencedigitale<\/em><\/p>\n<p>#commercialebtob #acqusiitionbtob #prospectionpersonalis\u00e9e<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb580px\u00a0\u00bb custom_padding=\u00a0\u00bb16px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb52px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb43px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb custom_padding=\u00a0\u00bb24px||19px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb90px||50px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb56px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAKIDEL | Agence digitale btob\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/11\/Akidel-logo-1.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb250px\u00a0\u00bb content_max_width=\u00a0\u00bb1250px\u00a0\u00bb icon_placement_tablet=\u00a0\u00bb\u00a0\u00bb icon_placement_phone=\u00a0\u00bbtop\u00a0\u00bb icon_placement_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bbLeague Spartan|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb body_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb body_link_font=\u00a0\u00bb||||on|||#ff3a3a|\u00a0\u00bb body_link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb image_icon_custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_phone=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb body_text_align_tablet=\u00a0\u00bbleft\u00a0\u00bb body_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb body_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb body_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb body_line_height_phone=\u00a0\u00bb\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image=\u00a0\u00bbpadding-right:20px !important;\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbmargin-top:12px;\u00a0\u00bb border_width_all_image_tablet=\u00a0\u00bb\u00a0\u00bb border_width_all_image_phone=\u00a0\u00bb\u00a0\u00bb border_width_all_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_blurb_title_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_blurb_title_tablet=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb custom_css_blurb_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image_phone=\u00a0\u00bbpadding-right:0px;||margin:auto;||margin-bottom:30px;\u00a0\u00bb custom_css_blurb_image_tablet=\u00a0\u00bbpadding-right:10px;\u00a0\u00bb custom_css_blurb_title_phone=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb]<\/p>\n<p><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/p>\n<p><strong><span style=\"color: #ff3a3a;\">Toute l\u2019expertise commerciale, growth et marketing d&rsquo;AKIDEL au service de votre entreprise.<\/span><\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se lancer dans une campagne de prospection et ne pas savoir \u00e0 quoi elle va servir, est quand m\u00eame un comble.<\/p>\n<p>Il est indispensable de d\u00e9finir l\u2019objectif de sa strat\u00e9gie avant de se lancer dans l\u2019\u00e9criture de son premier mail.<\/p>","protected":false},"author":3,"featured_media":239114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,25],"tags":[],"class_list":["post-241813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lagence-akidel-votre-croissance-b2b-en-automatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entreprise am\u00e9ricaine souhaitant trouver de nouveaux partenaires europ\u00e9ens - Business Case - Akidel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/off.akidel.io\/en\/entreprise-americaine-souhaitant-trouver-de-nouveaux-partenaires-europeens-business-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entreprise am\u00e9ricaine souhaitant trouver de nouveaux partenaires europ\u00e9ens - Business Case - Akidel\" \/>\n<meta property=\"og:description\" content=\"Se lancer dans une campagne de prospection et ne pas savoir \u00e0 quoi elle va servir, est quand m\u00eame un comble.  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