{"id":239611,"date":"2023-01-03T10:45:37","date_gmt":"2023-01-03T09:45:37","guid":{"rendered":"https:\/\/www.akidel.io\/?p=239611"},"modified":"2023-10-05T12:00:23","modified_gmt":"2023-10-05T10:00:23","slug":"evenementiel-btob-conference-teambuilding-formation-atelier-business-case","status":"publish","type":"post","link":"https:\/\/off.akidel.io\/en\/evenementiel-btob-conference-teambuilding-formation-atelier-business-case\/","title":{"rendered":"\u00c9v\u00e8nementiel BtoB &#8211; Conf\u00e9rence, TeamBuilding, Formation, Atelier &#8211; Business Case"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f22525&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb123deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ea1c1c 0%|#ff3030 100%\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_image_height=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbcenter_right\u00a0\u00bb background_enable_mask_style=\u00a0\u00bbon\u00a0\u00bb background_mask_style=\u00a0\u00bbdiagonal-pills\u00a0\u00bb background_mask_color=\u00a0\u00bbrgba(255,58,58,0.52)\u00a0\u00bb background_mask_transform=\u00a0\u00bbinvert\u00a0\u00bb background_mask_size=\u00a0\u00bbcover\u00a0\u00bb custom_padding=\u00a0\u00bb130px||88px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb49px||29px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb84px||40px||false|false\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Fond-hero-mobile-2.png\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb background_image_width_phone=\u00a0\u00bb100%\u00a0\u00bb background_image_height_phone=\u00a0\u00bb100%\u00a0\u00bb background_position_phone=\u00a0\u00bbbottom_right\u00a0\u00bb background_horizontal_offset_tablet=\u00a0\u00bb0%\u00a0\u00bb background_horizontal_offset_phone=\u00a0\u00bb-80px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb86%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; module_class=\u00a0\u00bbds-vertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb4.5vw\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb54px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>\u00c9v\u00e8nementiel BtoB &#8211; Conf\u00e9rences, TeamBuilding, formations et ateliers &#8211; Business Case : 6 \u00e0 15 nouveaux contacts positifs et 1 \u00e0 3 nouvelles affaires chaque mois.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<em>Ce business case inclut une mention de confidentialit\u00e9. Nous ne pourrons donc pas d\u00e9voiler le nom de l&rsquo;organisation ou toute information qui permettrait de la reconna\u00eetre.<\/em><\/p>\n<p><em>Pour toutes vos questions, vous pouvez <strong><a href=\"mailto:contact@akidel.io\">nous contacter directement. <\/a><\/strong><\/em><\/p>\n<p><em>Si vous \u00eates dans le m\u00eame contexte que cette entreprise, nous pouvons vous aider en d\u00e9ployant la meilleure recette adapt\u00e9e \u00e0 votre situation et \u00e0 vos ambitions.<\/em>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<h3><span style=\"text-decoration: underline; color: #ffffff;\"><strong>\u00c9v\u00e8nementiel BtoB &#8211; R\u00e9sultat de l\u2019accompagnement :<\/strong><\/span><\/h3>\n<h3>+6 \u00e0 15 nouveaux prospects int\u00e9ress\u00e9s et 1 \u00e0 3 nouvelles affaires g\u00e9n\u00e9r\u00e9es chaque mois.<\/h3>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3><span style=\"text-decoration: underline;\"><strong>Formulation du besoin par notre client :<\/strong><\/span>\u201cMon entreprise a besoin de g\u00e9n\u00e9rer un flux continuel d\u2019affaires chaque mois, sur toute l\u2019ann\u00e9e.\u201d<\/h3>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb||-90px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Contexte client : <span style=\"font-weight: 400;\">L\u2019entreprise client est une entreprise \u00e9v\u00e8nementiel btob dont l\u2019objet est d\u2019organiser des \u00e9v\u00e8nements BtoB au sein des entreprises : conf\u00e9rences, s\u00e9minaires d\u2019\u00e9quipe, team building, afterwork, kick-off, formations &amp; ateliers\u2026<\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019entreprise avait b\u00e9n\u00e9fici\u00e9 de <a href=\"https:\/\/off.akidel.io\/\">notre expertise sur le volet marketing<\/a> et positionnement de l\u2019image et des offres de la marque. Elle aimerait maintenant profiter de notre expertise commerciale et marketing digitale afin de d\u00e9velopper ses ventes sur tout le march\u00e9 BtoB fran\u00e7ais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le client a donc d\u00e9j\u00e0 une activit\u00e9 commerciale positionn\u00e9e, solide d\u2019un point de vue marketing et un portefeuille client existant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le client nous a \u00e9galement d\u00e9fini une p\u00e9riode de 6 mois afin de rentabiliser la globalit\u00e9 de l\u2019op\u00e9ration, pour ensuite profiter de l\u2019apprentissage collect\u00e9 afin de p\u00e9renniser l\u2019acquisition de ses clients \u00e0 la suite de cette p\u00e9riode.<\/span><\/p>\n<p><a href=\"https:\/\/off.akidel.io\/blog-prospection-btob\/\"><strong>\u00c0 vos marques, pr\u00eat, prospectez !<\/strong><\/a><\/p>\n<h2><b>OBJECTIFS de l\u2019accompagnement<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Acquisition de nouveaux clients tr\u00e8s rapidement<\/i><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Mise en place d\u2019une strat\u00e9gie d\u2019acquisition BtoB qui ram\u00e8ne entre 6 et 15 prospects qualifi\u00e9s chaque mois<\/i><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Ma\u00eetrise du march\u00e9 cible et p\u00e9rennisation de la strat\u00e9gie d\u2019acquisition<br \/><\/i><\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||3px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>STRAT\u00c9GIE \u00c9v\u00e8nementiel BtoB &#8211; Premi\u00e8re approche d\u2019accompagnement vis-\u00e0-vis du contexte client :<\/b><\/h2>\n<p><b><span style=\"font-weight: 400;\">En octobre 2021, juste apr\u00e8s le pivot et le lancement des nouvelles offres AKIDEL, notre client a pris contact avec nous afin que nous l\u2019accompagnions dans le d\u00e9veloppement de <a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\">son activit\u00e9 d\u2019\u00e9v\u00e8nements BtoB.<\/a><\/span><\/b><\/p>\n<h3><b>1-Objectifs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dans un premier temps, notre objectif commun \u00e9tait de montrer la rentabilit\u00e9 de l\u2019op\u00e9ration et l\u2019efficacit\u00e9 de la m\u00e9thode AKIDEL \u00e0 g\u00e9n\u00e9rer de nouveaux clients BtoB en partant de 0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le second objectif \u00e9tait de consolider et de p\u00e9renniser la g\u00e9n\u00e9ration de nouvelles affaires dans le temps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afin de r\u00e9aliser les objectifs transmis par le client (sp\u00e9cialis\u00e9 dans l&rsquo;\u00e9v\u00e8nementiel BtoB), nous avons d\u00e9fini trois grands p\u00e9rim\u00e8tres d\u2019action d\u00e8s le d\u00e9but de notre accompagnement, tout en corr\u00e9lant cela \u00e0 une d\u00e9marche LEAN et \u00e0 des it\u00e9rations avec d\u00e9brief d\u00e9taill\u00e9 chaque semaine, chaque mois et chaque trimestre :<\/span><\/p>\n<p><strong>-Enclencher de nouvelles affaires tr\u00e8s rapidement afin de rentabiliser l\u2019investissement client\u00a0<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u21d2 Reproduire les succ\u00e8s client \u00e0 plus grande \u00e9chelle<\/strong><\/p>\n<p><strong>-Comprendre quelles \u00e9taient nos cibles cl\u00e9s, en termes d\u2019entreprise et d\u2019interlocuteur au sein de l\u2019entreprise<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u21d2 D\u00e9finition d\u2019une grande cible d\u2019entreprise en utilisant des crit\u00e8res de s\u00e9lection g\u00e9n\u00e9raux, sans trop entrer dans le d\u00e9tail : nombre de salari\u00e9s, g\u00e9olocalisation, chiffre d\u2019affaires annuel<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0\u21d2 Exclusion des secteurs d\u2019activit\u00e9 et des statuts juridiques des cibles non pertinentes : associations, EHPAD, commerce de gros, \u2026<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u21d2 D\u00e9finition de 4 diff\u00e9rents interlocuteurs \u00e0 tester dans la dur\u00e9e afin de les classer par ordre de r\u00e9ceptivit\u00e9 vis-\u00e0-vis du message de notre prospect <i>(ex. directeur g\u00e9n\u00e9ral, directeur marketing, directeur commercial, DRH)<\/i><\/strong><\/p>\n<p><strong>-Comprendre quels sont nos meilleurs arguments et notre strat\u00e9gie de copywriting sur le moyen et long terme\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>\u21d2 Nous avons list\u00e9 les potentiels arguments int\u00e9ressants pour chaque cible afin de les tester et de r\u00e9ussir \u00e0 cerner l\u2019angle marketing global par lequel il faudrait passer dans toutes les prises de contact de prospection et de suivi.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>\u21d2 Nous avons \u00e9galement test\u00e9 de nombreuses approches sur la partie appel \u00e0 l\u2019action et cr\u00e9ation de l\u2019\u00e9change entre notre client et son prospect jusqu\u2019\u00e0 ce que nous r\u00e9ussissions \u00e0 avoir un taux de retour int\u00e9ressant pour notre client <\/strong><\/span><strong><i>(ex. utilisation de l\u2019agenda automatique, utilisation du webinaire, utilisation de l\u2019\u00e9change de vive voix dans la semaine sans friction aucune\u2026)<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 partir du moment o\u00f9 nous avons d\u00e9fini et valid\u00e9 avec le client tous les \u00e9l\u00e9ments ci-dessus, nous avons enclench\u00e9 sa feuille de route.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2-D\u00e8s le premier mois, nous avons g\u00e9n\u00e9r\u00e9 un nombre d\u2019affaires permettant \u00e0 notre client de r\u00e9aliser le retour sur investissement de notre prestation \ud83d\ude42<\/b><\/h3>\n<p><b>Les 5 autres mois ont servi \u00e0 la fois \u00e0 consolider la performance r\u00e9alis\u00e9e le premier mois, mais aussi \u00e0 comprendre le march\u00e9 de notre client et \u00e0 organiser sa prospection en fonction <\/b><i><span style=\"font-weight: 400;\">(ex. : al\u00e9as vacances, sp\u00e9cificit\u00e9s interlocuteurs ou niches prospects, alertes d\u00e9livrabilit\u00e9&#8230;)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 la fin de la premi\u00e8re dur\u00e9e de contrat de 6 mois, notre client signe une nouvelle dur\u00e9e d\u2019accompagnement sur 6 mois pour commercialiser deux nouveaux produits, toujours dans le B2B et avec la m\u00eame m\u00e9thode AKIDEL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 la suite de cela, notre client a pu recruter un commercial \u00e0 qui il a d\u00e9l\u00e9gu\u00e9 tout l\u2019aspect suivi et activation prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019objectif aujourd\u2019hui avec ce client &#8211; puisque nous continuons de l\u2019accompagner &#8211; est de lui permettre de dupliquer la performance r\u00e9alis\u00e9e sur le march\u00e9 fran\u00e7ais sur d\u2019autres march\u00e9s similaires, en plus de \u201cprocesser\u201d au maximum son volet acquisition et fid\u00e9lisation prospect afin de gagner en temps et en \u00e9nergie et ainsi de s\u2019ouvrir de nouvelles opportunit\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3-Nous sommes \u00e0 pr\u00e9sent pass\u00e9s dans un accompagnement annuel avec une strat\u00e9gie par niche rentable et duplicable dans d\u2019autres g\u00e9olocalisations.<\/b><\/h3>\n<p><b>Pour la suite, notre challenge avec notre client se focalisera sur :\u00a0<\/b><\/p>\n<p><strong><span style=\"color: #f42525;\">*Enclencher le volet suivi et nurturing sur le moyen et long terme des prospects non sign\u00e9s<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f42525;\">*P\u00e9renniser la performance de la strat\u00e9gie d\u2019acquisition en France en ma\u00eetrisant tous les al\u00e9as de la d\u00e9livrabilit\u00e9, de la g\u00e9n\u00e9ration des fichiers prospects et la limite avec la phase d\u2019activation<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f42525;\">*Dupliquer la performance r\u00e9alis\u00e9e sur le march\u00e9 fran\u00e7ais dans d\u2019autres march\u00e9s francophones : Belgique, Suisse, Canada, Afrique du Nord\u00a0<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f42525;\">*Processer l\u2019ensemble des actions commerciales et marketing afin de rendre la collaboration la plus efficiente possible entre tous les acteurs en question<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f42525;\">*Ouverture d\u2019un nouveau march\u00e9 g\u00e9ographique ou lancement d\u2019un nouveau produit\/service<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Conclusion ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il nous a fallu au total 18 mois avant d\u2019arriver \u00e0 ce niveau de maturit\u00e9 marketing et commerciale permettant \u00e0 ce client de s\u00e9curiser son activit\u00e9 dans l&rsquo;\u00e9v\u00e8nementiel BtoB et de la p\u00e9renniser sur le moyen terme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais c\u2019est possible, avec le travail, le partage honn\u00eate et pragmatique des informations ainsi qu\u2019un esprit d\u2019\u00e9quipe et de gagne partag\u00e9 entre tous les acteurs en question.<\/span><\/p>\n<h2><b>PERFORMANCES &amp; R\u00e9sultats<\/b><\/h2>\n<ul>\n<li><i><span style=\"font-weight: 400;\">+6 \u00e0 15 nouveaux prospects chaque mois<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">+3 nouveaux grands comptes clients chaque mois<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">+Recrutement, diversification et p\u00e9rennisation de l\u2019activit\u00e9<\/span><\/i><\/li>\n<\/ul>\n<h2>T\u00e9moignage final du client<br \/><i><\/i><\/h2>\n<p><i><span style=\"font-weight: 400;\">Fondateur, CEO<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Un service tr\u00e8s professionnel, je recommande pour les PME ou start-up qui souhaitent se d\u00e9velopper.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Je recommande Akidel pour leur implication dans les projets, leur s\u00e9rieux et leur flexibilit\u00e9. Savoir s&rsquo;adapter selon les situations et la demande du client est leur ma\u00eetre mot.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Chaque \u00e9change avec l\u2019\u00e9quipe est positif, objectif et enrichissant, ce qui nous permet de toujours avancer vite et sereinement.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>Si cet article vous a apport\u00e9 de la valeur, merci de mentionner le ou les points qui vous ont \u00e9t\u00e9 utiles.<\/em><\/p>\n<p><em>L\u2019objectif est de le rendre visible \u00e0 un plus grand nombre de personnes.<\/em><\/p>\n<p><em>Si vous avez des questions ou vous voulez approfondir un point, nous pouvons \u00e9changer via LinkedIn ou par mail \u00e0 contact@akidel.io<\/em><\/p>\n<p><strong><em style=\"font-size: 17px;\">AKIDEL | Agence digitale btob Lille &#8211; France<\/em><\/strong><\/p>\n<p><em><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/em><\/p>\n<blockquote>\n<p><a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\"><span style=\"text-decoration: underline;\"><strong>Prenez le contr\u00f4le.<\/strong><\/span><\/a><\/p>\n<\/blockquote>\n<p><em style=\"font-size: 17px;\">#prospecter #prospectionautomatis\u00e9e #agencedigitale<\/em><\/p>\n<p>#commercialebtob #acqusiitionbtob #prospectionpersonalis\u00e9e<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb580px\u00a0\u00bb custom_padding=\u00a0\u00bb16px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb52px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb43px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bbLeague Spartan|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb body_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb body_link_font=\u00a0\u00bb||||on|||#ff3a3a|\u00a0\u00bb body_link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb image_icon_custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_phone=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb body_text_align_tablet=\u00a0\u00bbleft\u00a0\u00bb body_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb body_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb body_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb body_line_height_phone=\u00a0\u00bb\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image=\u00a0\u00bbpadding-right:20px !important;\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbmargin-top:12px;\u00a0\u00bb border_width_all_image_tablet=\u00a0\u00bb\u00a0\u00bb border_width_all_image_phone=\u00a0\u00bb\u00a0\u00bb border_width_all_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_blurb_title_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_blurb_title_tablet=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb custom_css_blurb_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image_phone=\u00a0\u00bbpadding-right:0px;||margin:auto;||margin-bottom:30px;\u00a0\u00bb custom_css_blurb_image_tablet=\u00a0\u00bbpadding-right:10px;\u00a0\u00bb custom_css_blurb_title_phone=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb]<\/p>\n<p><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/p>\n<p><strong><span style=\"color: #ff3a3a;\">Toute l\u2019expertise commerciale, growth et marketing d&rsquo;AKIDEL au service de votre entreprise.<\/span><\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se lancer dans une campagne de prospection et ne pas savoir \u00e0 quoi elle va servir, est quand m\u00eame un comble.<\/p>\n<p>Il est indispensable de d\u00e9finir l\u2019objectif de sa strat\u00e9gie avant de se lancer dans l\u2019\u00e9criture de son premier mail.<\/p>","protected":false},"author":3,"featured_media":239114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,25],"tags":[],"class_list":["post-239611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lagence-akidel-votre-croissance-b2b-en-automatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9v\u00e8nementiel BtoB. 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