{"id":239455,"date":"2022-12-28T14:18:22","date_gmt":"2022-12-28T13:18:22","guid":{"rendered":"https:\/\/www.akidel.io\/?p=239455"},"modified":"2023-10-05T11:59:15","modified_gmt":"2023-10-05T09:59:15","slug":"salon-btob-des-rencontres-industrielles","status":"publish","type":"post","link":"https:\/\/off.akidel.io\/en\/salon-btob-des-rencontres-industrielles\/","title":{"rendered":"Salon btob : exposant et visiteur &#8211; Business Case"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f22525&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb123deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ea1c1c 0%|#ff3030 100%\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_image_height=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbcenter_right\u00a0\u00bb background_enable_mask_style=\u00a0\u00bbon\u00a0\u00bb background_mask_style=\u00a0\u00bbdiagonal-pills\u00a0\u00bb background_mask_color=\u00a0\u00bbrgba(255,58,58,0.52)\u00a0\u00bb background_mask_transform=\u00a0\u00bbinvert\u00a0\u00bb background_mask_size=\u00a0\u00bbcover\u00a0\u00bb custom_padding=\u00a0\u00bb130px||88px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb49px||29px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb84px||40px||false|false\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Fond-hero-mobile-2.png\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb background_image_width_phone=\u00a0\u00bb100%\u00a0\u00bb background_image_height_phone=\u00a0\u00bb100%\u00a0\u00bb background_position_phone=\u00a0\u00bbbottom_right\u00a0\u00bb background_horizontal_offset_tablet=\u00a0\u00bb0%\u00a0\u00bb background_horizontal_offset_phone=\u00a0\u00bb-80px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb86%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; module_class=\u00a0\u00bbds-vertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb4.5vw\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb54px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Salon BtoB &amp; rencontres entre entreprises &#8211; Business Case : Relancer le salon des rencontres btob apr\u00e8s la p\u00e9riode covid.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<em>Ce business case inclut une mention de confidentialit\u00e9. Nous ne pourrons donc pas d\u00e9voiler le nom de l&rsquo;organisation ou toute information qui permettrait de la reconna\u00eetre.<\/em><\/p>\n<p><em>Pour toutes vos questions, vous pouvez <strong><a href=\"mailto:contact@akidel.io\">nous contacter directement. <\/a><\/strong><\/em><\/p>\n<p><em>Si vous \u00eates dans le m\u00eame contexte que cette entreprise, nous pouvons vous aider en d\u00e9ployant la meilleure recette adapt\u00e9e \u00e0 votre situation et \u00e0 vos ambitions.<\/em>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<h3><span style=\"text-decoration: underline; color: #ffffff;\"><strong>Salon BtoB &#8211; R\u00e9sultat de l\u2019accompagnement :<\/strong><\/span><\/h3>\n<h3>+30 Exposants<br \/>+900 Visiteurs<br \/>+Port\u00e9e sur plus de 3000 cibles du salon (exposants + visiteurs)<\/h3>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3><span style=\"text-decoration: underline;\"><strong>Formulation du besoin par l&rsquo;organisateur du salon btob :<\/strong><\/span>\u201cNous aimerions \u00eatre accompagn\u00e9s pour acqu\u00e9rir de nouveaux exposants, r\u00e9activer nos exposants des \u00e9ditions pr\u00e9c\u00e9dentes et attirer un trafic visiteurs important sur toute la dur\u00e9e du salon btob 2021.\u201d<\/h3>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb||-90px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Contexte client :\u00a0<\/b><span style=\"font-weight: 400;\">Le client est une organisation publique qui s&rsquo;occupe de l&rsquo;organisation d&rsquo;un salon btob permettant la rencontre des entreprises du territoire<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Chaque ann\u00e9e, notre client (organisation publique) organise des rencontres industrielles \u00e0 Auxerre. 2021 est une ann\u00e9e sp\u00e9ciale puisque ce sera le premier salon post-Covid de la r\u00e9gion.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Le contexte \u00e9tait donc incertain, difficile \u00e0 appr\u00e9hender et notre temps limit\u00e9, puisque nous avions 4 mois seulement pour remplir au maximum les objectifs fix\u00e9s avec l\u2019\u00e9quipe client.<\/span><\/i><\/p>\n<p><strong><i>Le premier objectif \u00e9tait d\u2019acqu\u00e9rir de nouveaux exposants et de valider leur inscription au salon.<\/i><\/strong><\/p>\n<p><strong><i>Le second objectif \u00e9tait d\u2019attirer le maximum de visiteurs qualifi\u00e9s sur le salon.<\/i><\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">L\u2019\u00e9quipe client menait d\u00e9j\u00e0 des actions d\u2019emailing en interne coupl\u00e9es \u00e0 du phoning sur les fichiers existants et sur des fichiers prospects froids.\u00a0<\/span><\/i><\/p>\n<p><strong>\u00c0 vos marques, pr\u00eat, prospectez !<\/strong><\/p>\n<h2><b>OBJECTIFS de l\u2019accompagnement<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Inscription de nouveaux exposants<\/i><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Inscription d\u2019un volume qualifi\u00e9 de visiteurs<\/i><\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>STRAT\u00c9GIE d&rsquo;attraction des exposants BtoB et des visiteurs qualifi\u00e9s<\/b><\/h2>\n<h3><b>1-Mise en place des pr\u00e9requis et clarification de tout le processus de prospection et d\u2019activation commerciale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c0 partir du moment o\u00f9 notre client valide son envie d\u2019accompagnement et notre proposition commerciale, le premier rendez-vous a pour objectif d\u2019attaquer directement le volet pr\u00e9requis et mod\u00e9lisation du processus de prospection et d\u2019activation commerciale post-prospection, afin de pr\u00e9parer toutes les ressources et d\u2019\u00eatre pr\u00eat pour signer les affaires acquises par la prospection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons donc d\u00e9fini le r\u00f4le de chaque acteur :\u00a0<\/span><\/p>\n<p><b>-Equipe de prospection : <a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\">AKIDEL<\/a> <\/b><span style=\"font-weight: 400;\">-&gt; Nous mettons en place strat\u00e9giquement et op\u00e9rationnellement les campagnes de prospection et la diffusion de l\u2019emailing afin de cr\u00e9er une interaction positive avec les prospects cibles (r\u00e9ponse positive, redirection, visite du site internet, clic sur le dossier d\u2019inscription\u2026)<\/span><\/p>\n<p><b>-Interlocuteur client : Cheffe de projet client<\/b><span style=\"font-weight: 400;\"> -&gt; Elle donne la direction globale de la collaboration. Elle valide et cofinalise avec l\u2019\u00e9quipe AKIDEL les \u00e9l\u00e9ments de campagne avant diffusion. Elle se charge de transmettre les r\u00e9sultats \u00e0 l\u2019\u00e9quipe \u201csuivi phoning\u201d. Elle se charge de suivre les objectifs, de recadrer, d\u2019apporter de nouvelles id\u00e9es et de valider tous les livrables AKIDEL (fichiers prospects, analyse et restitution de la campagne, corps de mail principaux et relances\u2026)<\/span><\/p>\n<p><b>-\u00c9quipe de suivi commercial<\/b><span style=\"font-weight: 400;\"> : <\/span><b>\u00c9quipe client <\/b><span style=\"font-weight: 400;\">-&gt; Elle se charge d\u2019appeler au t\u00e9l\u00e9phone (ou de r\u00e9pondre par mail) tous les prospects int\u00e9ressants ayant interagi avec la phase emailing afin de les signer et de finaliser la derni\u00e8re action du processus commercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuite, nous avons mis en place les pr\u00e9requis n\u00e9cessaires pour prospecter et optimiser les r\u00e9sultats de conversion :<\/span><\/p>\n<p><b>-Installation du tracking sur le site internet<\/b><span style=\"font-weight: 400;\"> du salon afin de tracker le parcours exact des prospects et d\u2019utiliser cette data pour am\u00e9liorer l\u2019emailing et le suivi commercial ;<\/span><\/p>\n<p><b>-Messageries de prospection SMTP et warmup :<\/b><span style=\"font-weight: 400;\"> cr\u00e9ation de plusieurs messageries de prospection SMTP afin d\u2019optimiser la d\u00e9livrabilit\u00e9 de la campagne tout en ayant des volumes d\u2019envois quotidiens int\u00e9ressants.<\/span><\/p>\n<p><b>-R\u00e9cup\u00e9ration des listes d\u2019exclusion <\/b><span style=\"font-weight: 400;\">\u00e0 utiliser comme base repoussoir lors de la diffusion des emailings (anciens exposants, exposants d\u00e9j\u00e0 inscrits, collaborateurs du client\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette phase se conclut par la cr\u00e9ation d\u2019un espace client sur la plateforme AKIDEL ainsi que la formation de l\u2019\u00e9quipe client sur le volet commercial de la plateforme : PRM (Prospect Relationship Management) &#8211; Suivi des r\u00e9sultats de la prospection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les fondations sont pr\u00eates, nous pouvons passer \u00e0 l\u2019\u00e9tape 2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b>2-Collecte des informations et mise en place des arguments n\u00e9cessaires<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s la premi\u00e8re \u00e9tape, diff\u00e9rents rendez-vous ont \u00e9t\u00e9 r\u00e9alis\u00e9s avec l\u2019\u00e9quipe client afin de collecter les informations n\u00e9cessaires pour la mise en place de la campagne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u2019ensuivront d\u2019autres rendez-vous de validation et de cofinalisation de toutes les ressources emailing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les \u00e9l\u00e9ments valid\u00e9s avec le client sont :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les fichiers de prospection emailing : envoi d\u2019\u00e9chantillon, mise \u00e0 disposition des listes afin qu\u2019elles soient filtr\u00e9es minutieusement par l\u2019\u00e9quipe client ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les corps de mail principaux et de relance de tous les sc\u00e9narios de prospection ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les modalit\u00e9s de diffusion : date, heure, fr\u00e9quence de relance, date d\u2019arr\u00eat de campagne ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-La v\u00e9rification des bases repoussoir (point 1) ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-La v\u00e9rification des pr\u00e9requis (point 1).<\/span><\/p>\n<p><b><\/b><\/p>\n<h3><b>3-Diffusion de la premi\u00e8re campagne, juillet 2021<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La premi\u00e8re campagne a \u00e9t\u00e9 diffus\u00e9e sur le mois de juillet 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle a \u00e9t\u00e9 tr\u00e8s enrichissante puisque nous avons r\u00e9alis\u00e9 \u00e9norm\u00e9ment de tests sur cette premi\u00e8re campagne afin de nous assurer pour les prochaines campagnes d\u2019avoir :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-La bonne cible ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Le bon ciblage ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les bons arguments ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les bonnes formulations : concises, percutantes et qui font passer \u00e0 l\u2019action ou \u00e0 l\u2019interaction ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les bons objets de mails ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Les bons appels \u00e0 l\u2019action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous n\u2019avons pas eu beaucoup d\u2019inscriptions lors de cette premi\u00e8re campagne, mais nous savions exactement ce qu\u2019il fallait faire ou pas pour la suite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b>4-Analyse, apprentissage, conclusion, it\u00e9ration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La seconde campagne a \u00e9t\u00e9 diffus\u00e9e d\u00e8s la troisi\u00e8me semaine du mois d&rsquo;ao\u00fbt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons capitalis\u00e9 sur tous les apprentissages de la premi\u00e8re campagne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sultats ont \u00e9t\u00e9 tr\u00e8s satisfaisants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais on se rendait d\u00e9j\u00e0 compte qu\u2019on \u00e9tait limit\u00e9s par rapport \u00e0 tout le travail \u00e0 r\u00e9aliser lors de la phase d\u2019activation commerciale, puisqu\u2019en plus d\u2019avoir des r\u00e9pondeurs positifs, nous avions \u00e9norm\u00e9ment de cliqueurs tr\u00e8s qualifi\u00e9s, c\u2019est-\u00e0-dire des prospects ayant re\u00e7u notre emailing, \u00e0 la suite de cela ils avaient cliqu\u00e9 sur la page d\u2019inscription pour t\u00e9l\u00e9charger le dossier exposant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 partir de l\u00e0, nous n\u2019avions plus de suivi, et l\u2019\u00e9quipe client n\u2019arrivait pas \u00e0 absorber tout cet aspect d\u2019activation marketing et commerciale puisqu\u2019elle \u00e9tait \u00e9galement occup\u00e9e \u00e0 r\u00e9pondre aux exposants inscrits, \u00e0 organiser les premi\u00e8res r\u00e9unions, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui nous m\u00e8ne au point bonus ci-dessous.<\/span><\/p>\n<p><b><\/b><\/p>\n<h3><b>5-Bonus &#8211; Phoning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00e8s la seconde campagne au mois d&rsquo;ao\u00fbt, nous avons r\u00e9ussi \u00e0 amplifier tous les r\u00e9sultats r\u00e9alis\u00e9s pr\u00e9c\u00e9demment :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juillet 2021 -&gt; 225 leads actifs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao\u00fbt 2021 -&gt; 435 leads actifs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Septembre 2021 -&gt; 518 leads actifs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Octobre 2021 -&gt; 884 leads actifs<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Un lead actif est un prospect ayant interagi avec un emailing ou un message sur LinkedIn. Un lead actif peut \u00eatre un ouvreur, un cliqueur ou un r\u00e9pondeur.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui a pouss\u00e9 notre client \u00e0 faire appel \u201cen urgence\u201d \u00e0 notre brique suppl\u00e9mentaire \u201cPhoning post prospection\u201d d\u00e8s le mois de septembre, afin de venir en renfort de l\u2019\u00e9quipe client sur le suivi des inscriptions exposants et visiteurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons donc fait appel \u00e0 notre partenaire sp\u00e9cialis\u00e9 sur le sujet, qui a pu mener ce second volet efficacement, puisque le suivi se faisait sur l\u2019espace client de <a href=\"https:\/\/application.akidel.io\/\">notre plateforme AKIDEL<\/a>, le phoning a \u00e9t\u00e9 enclench\u00e9 tr\u00e8s rapidement dans la foul\u00e9e, sans friction aucune, en connectant notre partenaire directement \u00e0 l\u2019espace client.<\/span><\/p>\n<p><b><\/b><\/p>\n<h3><b>6-Salon btob 2023 ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nous avons profit\u00e9 des 4 mois de collaboration afin d\u2019ancrer des \u00e9l\u00e9ments marketing tr\u00e8s importants pour nous comme pour l\u2019\u00e9quipe client :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Tout le travail r\u00e9alis\u00e9 en amont sur le volet ciblage a \u00e9t\u00e9 sauvegard\u00e9 et consolid\u00e9 : les fichiers g\u00e9n\u00e9r\u00e9s, le nettoyage des bases \u00e0 la suite de la prospection, les crit\u00e8res de ciblage d\u00e9finis\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Nous savons d\u00e9sormais quelle approche emailing est la plus pertinente pour les salons btob : le nombre et la fr\u00e9quence des relances, les arguments \u00e0 inclure, le style de r\u00e9daction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Le travail men\u00e9 lors de la phase de qualification et de suivi commercial post-prospection nous a d\u00e9j\u00e0 permis, en 2021, de statuer sur plus d\u2019une dizaine de prospects sur leur int\u00e9r\u00eat pour le salon btob 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout cela nous permet, \u00e0 l\u2019\u00e9quipe client comme \u00e0 nous, d\u2019avoir une performance consolid\u00e9e dans le temps et un coup d\u2019avance sur les prochaines \u00e9ditions et les diff\u00e9rents acteurs de ce domaine.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Conclusion ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comme nous l\u2019avons vu dans ce business case, il faut toujours d\u00e9rouler sa strat\u00e9gie et son it\u00e9ration quels que soient l\u2019objectif et l\u2019urgence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En faisant cela, nous arrivons \u00e0 ma\u00eetriser la situation dans la dur\u00e9e, et surtout \u00e0 la faire \u00e9voluer (nous avons r\u00e9alis\u00e9 un facteur 4 entre les r\u00e9sultats de la campagne de juillet et celle d\u2019octobre).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est aussi important de savoir quand temporiser sa prospection : du 14 juillet au 15 ao\u00fbt, on peut prospecter, mais il faut avoir en t\u00eate que c\u2019est la p\u00e9riode la plus creuse de l\u2019ann\u00e9e en France, et donc savoir adapter ses objectifs et son approche.<\/span><\/p>\n<h2><b>PERFORMANCES &amp; R\u00e9sultats<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Acquisition +30 exposants sur 4 mois ;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Acquisition +900 visiteurs sur la dur\u00e9e totale du salon ;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Rayonnement du salon via le digital sur toutes les entreprises cibl\u00e9es de la r\u00e9gion (+3000 prospects atteints).<\/span><\/i><\/li>\n<\/ul>\n<h2>T\u00e9moignage final du client<br \/><i><\/i><\/h2>\n<p><i><span style=\"font-weight: 400;\">Conseill\u00e8re Industrie &#8211; Responsable salon BtoB<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cQuel \u00ab\u00a0talent\u00a0\u00bb, cette \u00e9quipe ! Je recommande \u00e0 200 % ! \u2705 Un outil de suivi ergonomique, facile \u00e0 utiliser, \u2705 Une \u00e9quipe r\u00e9active et efficace, \u2705 Un service sur mesure qui g\u00e9n\u00e8re des leads et qui permet de d\u00e9velopper son activit\u00e9 ! Bravo !!! Merci \u00e0 tous d&rsquo;avoir \u00e9t\u00e9 \u00e0 nos c\u00f4t\u00e9s pour l&rsquo;organisation des XXX\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>Si cet article vous a apport\u00e9 de la valeur, merci de mentionner le ou les points qui vous ont \u00e9t\u00e9 utiles.<\/em><\/p>\n<p><em>L\u2019objectif est de le rendre visible \u00e0 un plus grand nombre de personnes.<\/em><\/p>\n<p><em>Si vous avez des questions ou vous voulez approfondir un point, nous pouvons \u00e9changer via LinkedIn ou par mail \u00e0 contact@akidel.io<\/em><\/p>\n<p><strong><em style=\"font-size: 17px;\">AKIDEL | Agence digitale btob Lille &#8211; France<\/em><\/strong><\/p>\n<p><em><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/em><\/p>\n<blockquote>\n<p><a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\"><span style=\"text-decoration: underline;\"><strong>Prenez le contr\u00f4le.<\/strong><\/span><\/a><\/p>\n<\/blockquote>\n<p><em style=\"font-size: 17px;\">#prospecter #prospectionautomatis\u00e9e #agencedigitale<\/em><\/p>\n<p>#commercialebtob #acqusiitionbtob #prospectionpersonalis\u00e9e<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb580px\u00a0\u00bb custom_padding=\u00a0\u00bb16px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb52px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb43px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb custom_padding=\u00a0\u00bb24px||19px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb90px||50px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb56px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAKIDEL | Agence digitale btob\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/11\/Akidel-logo-1.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb250px\u00a0\u00bb content_max_width=\u00a0\u00bb1250px\u00a0\u00bb icon_placement_tablet=\u00a0\u00bb\u00a0\u00bb icon_placement_phone=\u00a0\u00bbtop\u00a0\u00bb icon_placement_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bbLeague Spartan|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb body_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb body_link_font=\u00a0\u00bb||||on|||#ff3a3a|\u00a0\u00bb body_link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb image_icon_custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_phone=\u00a0\u00bb\u00a0\u00bb image_icon_custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb body_text_align_tablet=\u00a0\u00bbleft\u00a0\u00bb body_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb body_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb body_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb body_line_height_phone=\u00a0\u00bb\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image=\u00a0\u00bbpadding-right:20px !important;\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbmargin-top:12px;\u00a0\u00bb border_width_all_image_tablet=\u00a0\u00bb\u00a0\u00bb border_width_all_image_phone=\u00a0\u00bb\u00a0\u00bb border_width_all_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_blurb_title_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_blurb_title_tablet=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb custom_css_blurb_image_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_image_phone=\u00a0\u00bbpadding-right:0px;||margin:auto;||margin-bottom:30px;\u00a0\u00bb custom_css_blurb_image_tablet=\u00a0\u00bbpadding-right:10px;\u00a0\u00bb custom_css_blurb_title_phone=\u00a0\u00bbmargin-top:0px;\u00a0\u00bb]<\/p>\n<p><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/p>\n<p><strong><span style=\"color: #ff3a3a;\">Toute l\u2019expertise commerciale, growth et marketing d&rsquo;AKIDEL au service de votre entreprise.<\/span><\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se lancer dans une campagne de prospection et ne pas savoir \u00e0 quoi elle va servir, est quand m\u00eame un comble.<\/p>\n<p>Il est indispensable de d\u00e9finir l\u2019objectif de sa strat\u00e9gie avant de se lancer dans l\u2019\u00e9criture de son premier mail.<\/p>","protected":false},"author":3,"featured_media":239114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,25],"tags":[],"class_list":["post-239455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lagence-akidel-votre-croissance-b2b-en-automatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salon BtoB. Exposants btob et visiteurs qualifi\u00e9s.<\/title>\n<meta name=\"description\" content=\"R\u00e9ussir son salon BtoB. Attirez des exposants BtoB de qualit\u00e9 et un volume visiteur suffisant pour cr\u00e9er une ambiance d&#039;affaires de qualit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/off.akidel.io\/en\/salon-btob-des-rencontres-industrielles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon BtoB. Exposants btob et visiteurs qualifi\u00e9s.\" \/>\n<meta property=\"og:description\" content=\"R\u00e9ussir son salon BtoB. 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