{"id":239135,"date":"2022-06-28T15:49:40","date_gmt":"2022-06-28T13:49:40","guid":{"rendered":"https:\/\/talentdigital.co\/?p=239135"},"modified":"2023-10-05T11:59:18","modified_gmt":"2023-10-05T09:59:18","slug":"reussir-une-campagne-emailing-pour-votre-prospection","status":"publish","type":"post","link":"https:\/\/off.akidel.io\/en\/reussir-une-campagne-emailing-pour-votre-prospection\/","title":{"rendered":"R\u00e9ussir une campagne E-mailing pour votre prospection"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f22525&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb123deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ea1c1c 0%|#ff3030 100%\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_image_height=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbcenter_right\u00a0\u00bb background_enable_mask_style=\u00a0\u00bbon\u00a0\u00bb background_mask_style=\u00a0\u00bbdiagonal-pills\u00a0\u00bb background_mask_color=\u00a0\u00bbrgba(255,58,58,0.52)\u00a0\u00bb background_mask_transform=\u00a0\u00bbinvert\u00a0\u00bb background_mask_size=\u00a0\u00bbcover\u00a0\u00bb custom_padding=\u00a0\u00bb130px||88px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb49px||29px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb84px||40px||false|false\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Fond-hero-mobile-2.png\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb background_image_width_phone=\u00a0\u00bb100%\u00a0\u00bb background_image_height_phone=\u00a0\u00bb100%\u00a0\u00bb background_position_phone=\u00a0\u00bbbottom_right\u00a0\u00bb background_horizontal_offset_tablet=\u00a0\u00bb0%\u00a0\u00bb background_horizontal_offset_phone=\u00a0\u00bb-80px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb86%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1500px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; module_class=\u00a0\u00bbds-vertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb4.5vw\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb54px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Comment r\u00e9ussir une campagne Emailing pour votre prospection ?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb link_font=\u00a0\u00bb||||on|||#FFFFFF|\u00a0\u00bb link_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb max_width=\u00a0\u00bb1050px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Vous vous appr\u00eatez \u00e0 lancer une nouvelle campagne emailing de prospection. C\u2019est peut-\u00eatre m\u00eame votre premi\u00e8re campagne. Heureusement, nous avons r\u00e9uni pour vous les <strong>8 \u00e9tapes essentielles pour r\u00e9ussir votre campagne emailing. Comment r\u00e9ussir sa campagne emailing ?\u00a0<\/strong><\/p>\n<p>Facile, rapide et pertinent, <a href=\"https:\/\/talentdigital.co\/lemail-pour-trouver-des-clients\/\">l\u2019e-mail<\/a> est l\u2019outil qu\u2019il ne faut pas n\u00e9gliger pour sa prospection en 2022. La solution est en effet, peu couteuse, accessible et sa personnalisation est plus que recommand\u00e9e. La suppl\u00e9menter <a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\">d\u2019une plateforme de prospection<\/a> digitale est un plus.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb||-62px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb850px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb|600|||on|||#ff3a3a|\u00a0\u00bb link_text_color=\u00a0\u00bb#ff3a3a\u00a0\u00bb header_2_font=\u00a0\u00bbLeague Spartan|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bbLeague Spartan||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb25px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.6em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"font-family: inherit; font-weight: normal; font-size: xx-large;\">#1. Les 8 \u00e9tapes pour r\u00e9ussir votre campagne d\u2019e-mailing.<\/span><\/h2>\n<p>Pour vous faciliter la t\u00e2che dans la cr\u00e9ation de votre campagne de prospection e-mailing, nous avons r\u00e9uni pour vous les points clefs \u00e0 respecter.<\/p>\n<p><span style=\"text-decoration: underline;\">Ces 8 \u00e9tapes sont essentielles<\/span>. Les n\u00e9gliger, rendrait votre campagne beaucoup moins efficiente, croyez-en notre exp\u00e9rience. Nous vous souhaitons une tr\u00e8s bonne lecture.<\/p>\n<p><strong>Comment donc r\u00e9ussir sa campagne emailing en quelques points ?\u00a0<\/strong><\/p>\n<h3>1- D\u00e9terminer les objectifs de votre campagne d\u2019e-mailing.<\/h3>\n<p>Ce n\u2019est plus un secret pour personne, <span style=\"text-decoration: underline;\">chaque campagne de prospection<\/span> e-mailing poss\u00e8de <span style=\"text-decoration: underline;\">un ou plusieurs objectifs<\/span> sous-jacents.<\/p>\n<p>Qu\u2019ils soient de <span style=\"text-decoration: underline;\">notori\u00e9t\u00e9<\/span>, de <span style=\"text-decoration: underline;\">fid\u00e9lisation<\/span>, ou encore de <span style=\"text-decoration: underline;\">vente<\/span>, il est indispensable de les d\u00e9finir.<\/p>\n<p>Les oublier, c\u2019est un peu comme sauter en parachute sans parachute. Mieux ne vaut pas sauter, nous vous laissons imaginer la chute. \ud83e\ude82<\/p>\n<p>Diff\u00e9rents objectifs pour votre campagne de prospection\u00a0:<\/p>\n<ul>\n<li><strong>Notori\u00e9t\u00e9\u00a0:<\/strong> faire conna\u00eetre son entreprise, ses produits\/services ou encore son actualit\u00e9.<\/li>\n<li><strong>Fid\u00e9liser\u00a0:<\/strong> pour cr\u00e9er et entretenir une bonne relation avec vos clients.<\/li>\n<li><strong>Vendre\u00a0:<\/strong> pour augmenter votre chiffre d\u2019affaires.<\/li>\n<\/ul>\n<p>Les objectifs choisis devront guider vos choix tout au long de votre campagne.<\/p>\n<p>&nbsp;<\/p>\n<h3>2- Cibler votre audience en fonction de l\u2019objectif de votre campagne d\u2019e-mailing.<\/h3>\n<p>C\u2019est trivial, et pourtant, il ne faut pas oublier cette \u00e9tape.<\/p>\n<p>Prenons comme exemple l\u2019objectif\u00a0: vente. Vous n\u2019allez pas \u2013 nous l\u2019esp\u00e9rons \u2013 vous adresser \u00e0 vos concurrents directs pour vendre vos produits.<\/p>\n<p>Ces derniers vont au mieux prendre \u00e7a pour une plaisanterie et au pire comme une attaque personnelle.<\/p>\n<p>Nous avons volontairement grossi le trait pour faciliter la compr\u00e9hension.<\/p>\n<p><span style=\"text-decoration: underline;\">Veillez \u00e0 ne pas vous faire une mauvaise publicit\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3- Cr\u00e9er un sc\u00e9nario pertinent pour votre prospection.<\/h3>\n<p>Pour que votre strat\u00e9gie de prospection e-mailing soit r\u00e9ussie, il faut que celle-ci soit coh\u00e9rente.<\/p>\n<p><strong>Un seul mail ne suffit pas \u00e0 prospecter<\/strong>. <span style=\"text-decoration: underline;\">La prise en compte des relances et de la programmation dans votre strat\u00e9gie est n\u00e9cessaire.<\/span><\/p>\n<p>Un bon sc\u00e9nario doit comporter de 3 \u00e0 5 e-mails. Alors, ne d\u00e9sesp\u00e9rez pas. Sachez, qu\u2019il est courant que le closing se fasse au bout du 7e voire 8e mail.<\/p>\n<p>&nbsp;<\/p>\n<h3>4- R\u00e9diger des contenus orient\u00e9s prospection e-mail.<\/h3>\n<p>Ah\u00a0!\u00a0 Rentrons dans le vif du sujet, la <strong>r\u00e9daction de vos e-mails de prospection.<\/strong> Si vous ne deviez retenir qu\u2019un seul conseil de cette partie, \u00e7a serait\u00a0: <strong>humanisez vos e-mails.<\/strong><\/p>\n<p>Alors, certes, vous souhaitez potentiellement vendre un produit ou un service. Mais retenez bien que <span style=\"text-decoration: underline;\">la personne qui vous lit n\u2019est pas un robot.<\/span><\/p>\n<p>Si vous souhaitez en savoir plus, nous vous avons fait un article complet \u00e0 ce sujet\u00a0:<\/p>\n<p><a href=\"https:\/\/talentdigital.co\/un-mail-de-prospection-plus-humain-et-qui-apporte-de-la-valeur\/\">Comment humaniser son e-mail de prospection\u00a0?<\/a><\/p>\n<p>\u00c9videmment, il ne faut pas oublier <span style=\"text-decoration: underline;\">d\u2019orienter vos contenus vers la prospection<\/span>. Alors, proposez des solutions adapt\u00e9es aux besoins de vos prospects, mais seulement &#8211; peut-\u00eatre &#8211; au bout du 3e mail.<\/p>\n<p>Aussi et surtout, <span style=\"text-decoration: underline;\">adaptez l\u2019angle et le niveau de votre langage en fonction de votre cible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>5- D\u00e9finir le meilleur objet pour votre e-mail de prospection.<\/h3>\n<p>Notre solution pour d\u00e9finir le meilleur objet pour votre prospection est\u00a0: <strong>l\u2019A\/B testing.<\/strong><\/p>\n<p>L\u2019A\/B testing <span style=\"text-decoration: underline;\">consiste \u00e0 envoyer deux (ou plusieurs) versions d\u2019une campagne \u00e0 un \u00e9chantillon d\u00e9finit et de voir celui qui fonctionne le mieux.<\/span><\/p>\n<p>Une fois l\u2019analyse des r\u00e9sultats effectu\u00e9s, il ne vous reste plus qu\u2019\u00e0 choisir le plus efficient.<\/p>\n<p>Pour que votre A\/B testing soit pertinent, nous vous conseillons de modifier seulement quelques variables (une seule \u00e9tant l\u2019id\u00e9al.)<\/p>\n<p>&nbsp;<\/p>\n<h3>6- Ne pas oublier l\u2019appel \u00e0 l\u2019action de votre e-mail.<\/h3>\n<p>Le fameux <strong>call to action<\/strong>\u00a0! Eh, oui. Il ne faut pas l\u2019oublier.<\/p>\n<p>Essentiel, il est, par d\u00e9finition, la clef de voute de votre e-mail de prospection.<\/p>\n<p><span style=\"text-decoration: underline;\">Un call to action peut prendre diff\u00e9rente forme et r\u00e9pondre \u00e0 plusieurs objectifs<\/span>\u00a0:<\/p>\n<ul>\n<li><strong>Le calendly\u00a0:<\/strong> pour favoriser une prise de rendez-vous facile.<\/li>\n<li><strong>Lien vers le site internet\u00a0:<\/strong> pour rediriger votre lecteur sur une page pr\u00e9cise.<\/li>\n<li><strong>Offre \u00ab promotionnelle \u00bb<\/strong> en \u00e9change d\u2019une r\u00e9ponse par mail.<\/li>\n<li><strong>Poser une question qui n\u00e9cessite une r\u00e9ponse :<\/strong> pour faciliter l\u2019interaction.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Logo-Akidel-Connexion-300x120.png\" width=\"315\" height=\"126\" alt=\"acquisition btob, agence digitale btob \u00e0 Lille, prospection btob,\" class=\"wp-image-55735 alignnone size-medium\" srcset=\"https:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Logo-Akidel-Connexion-300x120.png 300w, https:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Logo-Akidel-Connexion.png 361w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/p>\n<h3>7- Analyser sa campagne e-mailing.<\/h3>\n<p>Tout est dans le titre !\u00a0 \ud83d\ude4c\ud83c\udffb Chez AKIDEL, nous vous conseillons d\u2019<span style=\"text-decoration: underline;\">analyser votre campagne de prospection\u00a0: avant, pendant et apr\u00e8s.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\">Avant<\/span>\u00a0: avec de l\u2019A\/B testing.<\/p>\n<p>Pour d\u00e9terminer\u00a0: les objets de mail les plus pertinents, l\u2019angle, les call to action\u2026<\/p>\n<p><span style=\"text-decoration: underline;\">Pendant<\/span>\u00a0:\u00a0 gr\u00e2ce au scoring.<\/p>\n<p>Pour d\u00e9finir les prospects \u00e0 nurtur\u00e9 et \u00e9galement la mani\u00e8re de proc\u00e9der.<\/p>\n<p><span style=\"text-decoration: underline;\">Apr\u00e8s<\/span>\u00a0:\u00a0 avec un rapport d\u00e9taill\u00e9 de la campagne.<\/p>\n<p>Pour prendre conscience des points positifs et ceux \u00e0 am\u00e9liorer.<\/p>\n<p>Chaque \u00e9tape de l\u2019analyse est importante et doit \u00eatre effectu\u00e9e avec attention.<\/p>\n<p>&nbsp;<\/p>\n<h3>8- Am\u00e9liorer, recommencer et amplifier sa prochaine campagne de prospection.<\/h3>\n<p><em>\u00ab\u00a0Sois je gagne, soit j\u2019apprends.\u00a0\u00bb<\/em> Cette philosophie est tr\u00e8s vraie et d\u2019autant plus en prospection.<\/p>\n<p>D\u00e9ployer une campagne de prospection e-mailing, n\u2019est pas toujours pas chose facile.<\/p>\n<p><span style=\"text-decoration: underline;\">Recommencer pour s\u2019am\u00e9liorer fait partie int\u00e9grante du processus de la prospection<\/span>.<\/p>\n<p>Maintenant, vous savez c<strong>omment r\u00e9ussir votre campagne emailing !<\/strong><\/p>\n<p>Si vous n\u2019avez pas encore atteint vos objectifs, sachez que nous pouvons vous aider \u00e0 y parvenir.<\/p>\n<p>Plus qu\u2019une plateforme tout en un de prospection digitale btob, AKIDEL c\u2019est avant tout une agence digitale avec un accompagnement personnalis\u00e9 et unique dans votre d\u00e9marche de prospection.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em style=\"font-size: 17px;\">AKIDEL | Agence digitale btob Lille &#8211; France<\/em><\/strong><\/p>\n<p><em><strong>Acquisition. Fid\u00e9lisation. Growth.<\/strong><\/em><\/p>\n<blockquote>\n<p><a href=\"https:\/\/off.akidel.io\/acquisition-btob-et-fidelisation-client\/\"><span style=\"text-decoration: underline;\"><strong>Prenez le contr\u00f4le.<\/strong><\/span><\/a><\/p>\n<\/blockquote>\n<p><em style=\"font-size: 17px;\">#prospecter #prospectionautomatis\u00e9e #agencedigitale<\/em><\/p>\n<p>#commercialebtob #acqusiitionbtob #prospectionpersonalis\u00e9e<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb580px\u00a0\u00bb custom_padding=\u00a0\u00bb52px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb52px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb43px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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C\u2019est peut-\u00eatre m\u00eame votre premi\u00e8re campagne. Heureusement, nous avons r\u00e9uni pour vous les **8 \u00e9tapes essentielles pour r\u00e9ussir votre campagne e-mailing.**<\/p>\n<p>Facile, rapide et pertinent, [l\u2019e-mail](https:\/\/talentdigital.co\/lemail-pour-trouver-des-clients\/) est l\u2019outil qu\u2019il ne faut pas n\u00e9gliger pour sa prospection en 2022. La solution est en effet, peu couteuse, accessible et sa personnalisation est plus que recommand\u00e9e. La suppl\u00e9menter d\u2019une plateforme de prospection digitale est un plus.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,25],"tags":[],"class_list":["post-239135","post","type-post","status-publish","format-standard","hentry","category-blog","category-lagence-akidel-votre-croissance-b2b-en-automatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne Emailing : comment r\u00e9ussir votre campagne btob ?<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9ussir sa campagne de prospection emailing. Voici 8 \u00e9tapes essentielles pour r\u00e9ussir votre campagne avec AKIDEL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/off.akidel.io\/en\/reussir-une-campagne-emailing-pour-votre-prospection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne Emailing : comment r\u00e9ussir votre campagne btob ?\" \/>\n<meta property=\"og:description\" content=\"Comment r\u00e9ussir sa campagne de prospection emailing. Voici 8 \u00e9tapes essentielles pour r\u00e9ussir votre campagne avec AKIDEL.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/off.akidel.io\/en\/reussir-une-campagne-emailing-pour-votre-prospection\/\" \/>\n<meta property=\"og:site_name\" content=\"Akidel\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T13:49:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T09:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/off.akidel.io\/wp-content\/uploads\/2022\/12\/Logo-Akidel-Connexion-300x120.png\" \/>\n<meta name=\"author\" content=\"Riad KACIM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riad KACIM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/\"},\"author\":{\"name\":\"Riad KACIM\",\"@id\":\"https:\\\/\\\/off.akidel.io\\\/#\\\/schema\\\/person\\\/8128076badf09f087e39a53910d3d09e\"},\"headline\":\"R\u00e9ussir une campagne E-mailing pour votre prospection\",\"datePublished\":\"2022-06-28T13:49:40+00:00\",\"dateModified\":\"2023-10-05T09:59:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/\"},\"wordCount\":2066,\"publisher\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/off.akidel.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Logo-Akidel-Connexion-300x120.png\",\"articleSection\":[\"Blog\",\"L'agence Akidel - Votre croissance B2B en automatique.\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/\",\"url\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/\",\"name\":\"Campagne Emailing : comment r\u00e9ussir votre campagne btob ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/off.akidel.io\\\/reussir-une-campagne-emailing-pour-votre-prospection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/off.akidel.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Logo-Akidel-Connexion-300x120.png\",\"datePublished\":\"2022-06-28T13:49:40+00:00\",\"dateModified\":\"2023-10-05T09:59:18+00:00\",\"description\":\"Comment r\u00e9ussir sa campagne de prospection emailing. 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